What Happened
Sportsnet published a ranking of all 32 NHL centre-ice logos ahead of the 2026-27 season. The evaluation assessed each design on visual impact, creativity and identity. According to Sportsnet, most NHL clubs continue to rely on long-standing logos and traditional branding, while others have moved toward modern graphics and special-event presentations. Sportsnet also noted notable centre-ice changes around the league for the coming campaign and pointed to the OHL's Guelph Storm, who use LED projection technology instead of traditional paint.
Key Details
- Sportsnet ranked centre-ice logos for all 32 NHL teams for 2026-27.
- Criteria included visual impact, creativity and identity.
- Most NHL teams keep traditional logos; others use modern or special-event designs.
- The OHL's Guelph Storm use LED projection technology rather than paint at centre ice.
- Sportsnet noted notable centre-ice changes league-wide for 2026-27.
- The Vegas Golden Knights are celebrating a decade as an NHL franchise.
What It Means
Centre-ice logos are one of the few visible branding elements teams control inside the arena, and the approaches vary widely. Traditional designs lean on decades of history, while newer presentations aim to stand out on broadcasts and in person. The Guelph Storm's LED projection shows how far the technology could go, though NHL clubs have largely stayed with painted surfaces. For 2026-27, the mix of continuity and change reflects how teams balance heritage with fresh visual identity.